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October 2019
AAF Speaker Series: Jeff Tan
As our economy heads towards an inevitable slowdown, it’s more important than ever for businesses to adapt, evolve, and innovate. The problem is, organizations are often stifled by bureaucracy and an environment that discourages new thinking by encouraging the status quo. In this session Jeff Tan, MD of Product & Innovation at Dentsu, explains what it means to develop an Ideas Advocate culture; one that rewards curiosity, embraces new ideas, enriches relationships and gets sh*t done. He will cover the fundamental human factors needed to develop a culture of innovation including strong empathy, curiosity, psychological safety and a no-jerks policy. Student Sponsor: Three Sixty Eight Photography: Eye Wander Photo REMINDER: Bring costumes (new or gently used) and bagged candy for our Halloween Costume & Candy Drive, benefiting the efforts of 10/31 Consortium.
Find out more »Free Ad Ethics Day
Get your certification in advertising ethics, trust and transparency with AAF President Emeritus and Executive Director of the Institute for Advertising Ethics, Wally Snyder! This certificaton opportunity, normally $100, will be COMPLETELY FREE on October 10 only! This is an opportunity for you and/or your employees to increase your industry knowledge and become more prepared for the challenges present in today's advertising climate. REGISTER NOW Why should I register? Like any other industry, Advertising is subject to government regulation designed to protect consumers and businesses. Understanding the challenges and best practices for operating ethically within advertising will make you a more prepared professional, allowing you to speak with more authority when presenting to clients and avoid costly legal issues. If you are a student, this information will better prepare you for…
Find out more »iScream Social
All work and no play makes AdFed a dull club. That's why we put together our annual iScream social event at the 13th Gate! Meet us at Brickyard South at 5:30 PM (directly across South Blvd from the 13th Gate) for a little liquid courage and of course, some delectable Blue Bell ice cream. An hour later, we'll head over to the haunt side door where we'll be able to skip the line and jump straight into the thrills! Don't forget to RSVP—you will not be allowed in otherwise since tickets will be printed in advance and taken at the door. FREE for members and only $15 for non-members! So what are you waiting for? Join us for a spoooOOooOOoooktacular good time!
Find out more »November 2019
AAF Speaker Series: Yeosh Bendayan
Creating engaging branded content has always been a tough nut to crack. Not only is it costly to produce, but walking the line between informing and selling can be tricky. Enter the branded podcast, a way for brands to create authentic content in an easily digestible format that consumers are looking for. Whether it's storytelling, informational, or entertainment-focused, creating a branded podcast could be another weapon in your client's 2020 arsenal. Yeosh will give you some ideas, tips, and tricks for developing concepts and pitching your podcast ideas to your clients. He'll break down the process developed by his company, Push Button Creative Audio, and share promotional and measurement tools to help you along the way. Student Sponsor: Mele Printing Photography: Eye Wander Photo REMINDER: Bring donations of any canned, bagged, or boxed…
Find out more »Laurie Fontenot – Building a “Cult Following”: The Power of Influencers
Influencers have their fingers on the digital pulse of a highly-engaged and loyal audience. Do you need them? Do you want to be one? Laurie Fontenot, Strategic Communications Director for BBR Creative wants to show you all the ins and outs of creating a cult following for your brand. Join us as we dig into ALL that is the world of influencer marketing and learn to find influencers, manage those relationships and get the most out of your joint efforts. Tickets are limited so reserve your spot today!
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