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2019 April Luncheon

April 5 @ 11:30 am - 1:00 pm

Free – $35

Insanely Simple: The Obsession that Drives Apple’s Success

Creating ads for Steve Jobs was exciting, intense, scary, empowering and fun. Most important, it was a learning experience. Ken Segall witnessed firsthand how the love of simplicity can create better products, fanatic customers, and more fulfilled employees. In this talk, he shines a light on the elements of simplicity that have driven the success of Apple and other companies, enabling them to outthink their competitors.

Join us, as Ken shares the fascinating behind-the-scenes stories from Apple, all of which support his thesis: Simplicity is the most powerful force in business—and it’s something that any person or company can put to work today.

Ken Segall is the author of the New York Times bestselling author of Insanely Simple and Think Simple. As an advertising creative director, Ken worked closely with Steve Jobs for over 12 years spanning NeXT and Apple. He led the team that created Apple’s iconic Think different campaign and is responsible for that little “i” that became a foundational naming element for Apple’s world-changing products. He has also been a global creative director for other global brands, including IBM, BMW, Intel and Dell. Currently, Ken is a creative, branding and product naming consultant; he blogs about technology and marketing at kensegall.com; and he has fun with it all at his Apple satire site Scoopertino.com.


April 5
11:30 am - 1:00 pm
Free – $35
Event Category:


AAF-Baton Rouge


Juban’s Restaurant
3739 Perkins Road
Baton Rouge, LA 70808 United States
+ Google Map
(225) 346-8422


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