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2019 March Luncheon
March 8 @ 11:30 am - 1:00 pmFree – $35
From Persona to Personal: Proximity Marketing’s Potential
Companies that excel at personalization will outsell the ones that don’t by 20% according to research from Gartner. Furthermore, Forrester’s research shows that customer experience has become more important than price when it comes to purchasing and retention habits.
It has become critical for brands to create compelling and authentically personal experiences in order to retain the customers they have and attract new ones. To accomplish that, brands will have to go far beyond the statistics currently being measured today. Key insights from an understanding of each customer’s motivations, and their associated behavior patterns are essential if brands are going to survive and thrive in this new world of expected relevancy.
This presentation will uncover the opportunities within the areas of Proximity Marketing, and it will show you how to create, measure, and recommend personalized experiences. In turn, building deeper emotional brand loyalty.
Roger Hurni is a founder and partner of Off Madison Ave and LighthousePE. While his background comes from then creative world, thinks and acts both as a marketing person as well as an operator of his clients’ businesses. It’s that approach to marketing that has led to unique applications of brand strategies that have proven successful time and again. Because of his multinational brand experience, Roger’s clients seek him to assist them with their strategic initiatives. As certified Behavior Designer, Roger uses the alignment of behavioral prompts, motivation and ability to facilitate the behavior changes necessary for companies to realize new levels of creative communications, customer experience and operational effectiveness.
Roger has served on the Arizona Interactive Marketing Association board as its President and was twice awarded Interactive Marketing Person of the Year. He has been also named Ad Person of the Year and was an Ernst & Young Entrepreneur of the Year Finalist. He has served as a member of the prestigious Walter Cronkite Endowment Board. Currently, Roger is the Global Board Chair for the Worldcom Public Relations Group, an organization with 91 partners in more than 50 countries.
Thank you to our Student Sponsor: Q1 Media