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AAF Speaker Series: Reza Rostampisheh
March 6, 2020 @ 11:30 am - 1:00 pmFree – $35
Back in 2016, the Oxford English Dictionary and Merriam-Webster Dictionary selected “post-truth” and “surreal” respectively as “words of the year” and somehow “gas-lighting” and “smoke and mirrors” also found their way into our daily conversations, fueling online debates and dividing us even more. This was a departure from reality and a massive shift in how we view, process, trust and interact with information. With all that has happened since, it looks like the line between real and fake is not getting less blurry anytime soon.
If consumers were looking for an “authentic experience” a decade ago, today they’re asking for things much more meaningful — truth and honesty. Join us March 6th as Reza Rostampisheh of BBDO Los Angeles shares with us why it’s time for the advertising industry to address the new need and join the consumers in this unique cultural moment when nothing inspires them more than truth.