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SUMMARY:AAF Speaker Series: G Williams: How I Built a Motorcycle Rally as a Creative
DESCRIPTION:“How I Built a Motorcycle Rally as a Creative (Bike Fest’s Story & Brand Journey)”\nG Williams\nCEO + Founder\, Grova Creative \nTallahassee Bike Fest (Tally Bike Fest) was built from a creative vision to break away from the typical rally experience. Tired of the same old events\, G Williams set out to create something fresh\, inclusive\, and family-friendly\, where brand cohesiveness took center stage in every detail. Unlike many rallies that lack brand control\, Tally Bike Fest was intentionally designed with a unified look\, feel\, and message that carried through every touchpoint.\nDesigned to celebrate the wider community\, Tally Bike Fest embraced Tallahassee’s unique landscape and culture. With no local competitors\, it quickly stood out as a modern\, vibrant\, and community-driven alternative\, and quickly rose to over 4\,000 riders. \nFrom the branding to its energetic visuals and events\, Bike Fest reflects what happens when creativity and culture collide\, creating a rally made for everyone who loves the ride.
URL:https://aafbr.org/event/aaf-speaker-series-g-williams-how-i-built-a-motorcycle-rally-as-a-creative/
LOCATION:Jubans Restaurant\, 3739 Perkins Road\, Baton Rouge\, LA\, 70808\, United States
CATEGORIES:Monthly Luncheons
ATTACH;FMTTYPE=image/png:https://aafbr.org/wp-content/uploads/2025/10/AAF-January-Speker-2048-x-1365.png
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