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SUMMARY:AAF September Speaker Series - Ken Spera: "From Lizards to Laughter"
DESCRIPTION:Join us\, Friday\, September 15\, at Jubans as Executive Creative Director Ken Spera talks about building great brands. Insurance advertising was boring\, predictable\, and safe. Then in the late 90s\, a brand took a chance and decided to speak to its customers with wit\, charm\, and a little irreverence. That brand was GEICO and they changed the way people expect insurance marketing to look and sound. Ken Spera will take you through the formative years of the GEICO brand that he helped build from a scrappy contender to the most memorable insurance brand in the world.
URL:https://aafbr.org/event/kenspera/
LOCATION:Jubans Restaurant\, 3739 Perkins Road\, Baton Rouge\, LA\, 70808\, United States
CATEGORIES:Monthly Luncheons
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