Website BBR Creative

Creative Marketing Partners

BBR, an award-winning creative marketing agency, is seeking a full-time Digital Marketing Director to lead digital strategy and oversee a team for execution of digital marketing services to reach agency clients’ goals.

The Digital Marketing Director should have previous experience in a similar role including developing client strategies using various digital channels, along with traditional and other marketing strategies, to drive results. Additionally, the candidate should have prior management experience leading and overseeing a team for execution, as well as individual growth and development.

Job Duties & Responsibilities:

  • Exhibit strong strategic and analytical ability to evaluate and outline the end-to-end customer digital experience across multiple channels and customer touch points.
    Work with teams to strategize effective integrated marketing campaigns including digital strategies and channels designed to reach goals.
  • Work with the media and product teams to identify attribution tracking for multichannel marketing campaigns to measure results.
  • Measure and make prescriptive recommendations to optimize performance of all digital marketing campaigns with a focus on relevant KPIs and ROI.
  • Prepare for and execute monthly reporting with clients and communicate actionable business insights from analytical data across multiple platforms.
  • Lead a team of digital strategists and producers in execution of client work and oversight of their professional growth and development.
  • Stay current with emerging technologies in the digital marketing and advertising space. Continually push for innovation, quality and excellence with digital teams.
  • Participate in presenting and pitching agency digital marketing services.

 

SKILLS AND QUALIFICATIONS:

  • Bachelor’s Degree with 5+ years of professional experience in a digital marketing role
  • Experience with managing and/or supervising a team
  • Working knowledge of the following – WordPress, SEO, SEM, Social Media, Email Marketing, Google Analytics, Attribution Tracking
  • Candidates must be available to work 40 hrs/week (8:30-5:30 or 8:00-5:00)
  • This position may be virtual, with periodic in-person work at our offices in Lafayette, LA or Baton Rouge, LA

ADDITIONAL SKILLS:

  • Digital advertising platform experience
  • Experience creating organic social media strategies
  • Certifications in Google Analytics, Google Adwords, Google Tag Manager, HubSpot, Klaviyo, SEO or Facebook Blueprint
  • ECommerce advertising, marketing or product management experience
  • Email marketing experience: Hubspot, Klaviyo, Mailchimp
  • Call Tracking and Marking Attribution experience

BBR Creative Marketing Partners is a seasoned team of marketers that support other businesses and organizations with their marketing efforts. Comprised of a team of specialists in marketing strategy, creative services, media services and digital marketing, BBR serves some of the biggest brands in the state of Louisiana. Over the past 24 years, we have assisted more than 650 organizations with their marketing and branding efforts. We work as an extension of our client partner teams and help them achieve success. BBR is a certified Women-owned business led by CEO Cherie Hebert and vice presidents Lauren Bourgeois and Emily Burke. More information is available at BBRCreative.com.

 

To apply for the BBR Digital Marketing Director position, please send resumes to lbourgeois@bbrcreative.com. Please put “Digital Marketing Director” in the subject line. No calls, please. Applicants selected for further consideration will be contacted directly.

To apply for this job email your details to bourgeois@bbrcreative.com