Website BBR Creative

Creative Marketing Partners

BBR, an award-winning, full-service advertising firm based in Lafayette, LA, is seeking a full-time Digital Media Buyer to provide strategy and placement for digital marketing and advertising initiatives. The Digital Media Buyer reports to the Media Director and works closely with the Senior Media Buyers, Account Team, as well as Digital and Accounting Departments.

The ideal candidate is well-versed in marketing principles and media tactics and is interested in various media platforms and technologies. The position requires an individual with strong attention to detail as well as proficiency with numbers and billing. The Digital Media Buyer must be personable, professional, well-organized, deadline-driven and budget-conscious, and have excellent written and verbal communication skills. Strong team-player skills are a must, as is the ability to manage multiple clients concurrently in a fast-paced environment.

Job Duties & Responsibilities:

  • Placement of digital media using Facebook Business Manager, Google, Bing, LinkedIn and programmatic radio
  • Keep informed of relevant issues affecting digital advertising and industry trends
  • Develop campaign strategy with account team and Senior Media Buyers for campaign deployment
  • Communicate media strategy and plans to clients
  • Track billing of media plans through media buying software
  • Monitor paid media placements to ensure accuracy and effectiveness; work on optimizations to ensure goal completions based off of KPIs
  • Provide strategic allocation recommendations for client budgets and maintain expenditures
  • Keep detailed records of media purchases, and report on expenses and schedules related to media buys
  • Reporting on a monthly basis for all digital placements
  • Manage all aspects of invoicing for media, including invoice reconciliation and posting
  • Develop and recommend client KPIs and other success metrics and ability to clearly present findings
  • Develop and maintain clear attribution models for integrated efforts
  • Complete competitive audits for assigned clients across digital assets
  • Support the lead strategist with research, analysis and reporting in related areas, such as market research, target segmentation and media strategy
  • Promote team-building and share digital best practices with other planning team members to improve BBR’s competency

Key Characteristics:

  • Highly organized and reliable, able to meet deadlines and maintain accurate, error-free files and records
  • Excellent written and verbal communication skills
  • Positive, professional demeanor for working with clients and agency staff
  • Comfortable managing multiple projects and tasks in a fast-paced environment
  • Able to adapt to unexpected changes to client objectives, priorities or budgets and respond quickly; able to prioritize and manage time effectively
  • Drive and commitment to producing top-quality work that meets agency and client goals
  • Critical thinking skills to identify potential problems and find solutions
  • Self-motivated and eager to work as part of a larger team

Skills & Qualifications:

  • Bachelor’s degree with 3-5 years experience in digital media buying
  • Candidates must be available to work 40 hrs/week
  • Knowledge of Google Ads Manager, Facebook Business Manager, Microsoft Ads and LinkedIn Campaign Manager
  • Hybrid work environment of in-office and work from home

Additional Skills:

  • Knowledge of syndicated tools used by media buyers, including systems like FreeWheel (formerly Strata), Media Force and comScore
  • Proficiency in Excel and/or Google Sheets
  • Certifications in Google Display and Video and Facebook

BBR Creative Marketing Partners is a seasoned team of marketers that support other businesses and organizations with their marketing efforts. Comprised of a team of specialists in marketing strategy, creative services, media services and digital marketing, BBR serves some of the biggest brands in the state of Louisiana. Over the past 24 years, we have assisted more than 650 organizations with their marketing and branding efforts. We work as an extension of our client partner teams and help them achieve success. BBR is a certified Women-owned business led by CEO Cherie Hebert and vice presidents Lauren Bourgeois and Emily Burke. More information is available at BBRCreative.com.

To apply for the BBR Media Buyer position, please send a cover letter and resume to mediajob@bbrcreative.com. Please put “Digital Media Buyer” in the subject line. No calls, please. Applicants selected for further consideration will be contacted directly.

To apply for this job email your details to mediajob@bbrcreative.com