• Full Time
  • Anywhere

Website J.T. Meleck / Frugé Family of Companies

Overview
The Frugé family of companies, consisting of the J.T. Meleck Distillers, Frugé Seafood and Cajun Crawfish, is seeking a full-time marketing director to serve all three brands. The new position of Director of Marketing will be responsible for leading the development, implementation, and execution of a comprehensive marketing strategy across multiple brands.  The Marketing Director will report to the Founder of the Family of Frugé Companies.

The position demands an energetic, go-getting self-starter who understands and has experience in marketing and advertising. The Director of Marketing must be professional, detail-oriented, well-organized, deadline-driven, and budget-conscious, and have excellent written and verbal communication skills.

Experience in B2B, B2C and Ecommerce is essential. A creative mindset is required to drive the creation of content for the brands and uniquely differentiate each in the marketplace. An entrepreneurial mind is required to work within the company culture.

Job Description
The Director of Marketing will be responsible for the growth and protection of the brands of the Frugé companies. Working closely with leadership and sales, the function of marketing will work to elevate the brands and to ultimately drive leads, increase consumption and awareness and improve sales for the companies of the organization.

The Director of Marketing must be comfortable driving results. Our brands cover multiple marketing disciplines, experience in a CPG brand, some e-commerce experience, and an understanding of B2B marketing are highly valuable.

The Director of Marketing is most successful when driving growth. Standard of measurement is different for each of the three brands: online sales for Cajuncrawfish.com; brand awareness and product sales for J.T. Meleck; and increased engagement and sales for Frugé Seafood.

The establishment of a marketing plan, implementation of key marketing strategies, marketing support structure and effective measurement and reporting will also be a main consideration of the success of the position in year 1.

Job Duties & Responsibilities

Strategy & Planning

●      Work collaboratively with leadership to develop an annual marketing plan for each of the primary three Frugé brands based on the companies’ overall strategic business goals

●      Drive revenue and engagement targets for customer lifecycle marketing through lead generation, lead conversion, upsell, retention and reactivation programs

●      Establish performance metrics with leadership

●      Work with Sales Manager to make sure that marketing is effectively supporting sales

●      Establish and manage the marketing budget

Marketing Management & Implementation

●      Assemble a marketing team to support the goals of the business, whether through internal or external resources

●      Provide leadership and oversight to the marketing team

●      Evaluate team performance and ensure accountability

●      Responsible for the use of tools and technology to integrate marketing and sales

●      Maintain all marketing assets and files

●      Provide oversight of all multi-channel marketing, including social platforms, email marketing, influencer marketing and traditional advertising

●      Enable operational excellence to ensure centrally designed marketing programs are scaled globally

●      Provide oversight of all website management

●      Oversee all digital and traditional marketing activities for brand

●      Monitor messaging and audience response across channels

Creative Direction

●      Provide creative direction for the development of advertising campaigns and content for the brand

●      Review and approve creative, production materials, copy and layouts

●      Ensure that graphic and branding standards are met in all generated work

Public Relations

●      Direct and lead any public relations initiatives on behalf of the brand

●      Serve as ambassador of brands

Research

●      Collaborate with market researchers and analysts to gather customer insights

●      Provide analysis of competitors’ advertising and branding activities

Performance Management

●      Demonstrate ability to make data-driven decisions, and study data analytics related to campaigns

●      Deliver results and key insights to leadership monthly

●      Host monthly marketing meetings, participate in weekly staff meetings and other internal and external meetings as requested

Requirements

●      5-7 years’ experience in communication, marketing or related field

●      Bachelor’s Degree in Marketing, Advertising, Communications, Public Relations or other related field

●      Experienced strategic leader with the ability to work in a complex, fast-moving, high growth organization with proven results

Skills and Qualifications

●      Practical knowledge of social media marketing in the B2B & B2C environment

●      Experience developing creative content and multi-channel campaigns

●      Excellent interpersonal skills, both verbal and written

●      Experience overseeing management of website

●      Experience providing oversight of email marketing programs

Benefits Offered

●      Company-paid 401k Matching Program

●      Competitive Health, Vision and Dental Benefits

●      Paid Vacation and PTO

●      Eligible for Bonus Pay

 

About the Frugé Family of Companies

Founded by Mike Frugé and his family, the Frugés are, at heart, rice and crawfish farmers in Southwest Louisiana, who have capitalized on their knowledge of rice and crawfish to expand their business holdings in food and beverage processing, product and distribution.

J.T. Meleck Distillers, founded in 2017,  is the producer of fine Louisiana Spirits made from rice grown on the Frugé family farm.  J.T. Meleck’s premier product is its vodka, which recently won Double Gold Medal (Vodka), Best of Category (Neutral Grain Vodka), and the coveted Best in Class (Vodka) in the 2020 American Distilling Institutes Spirits Competition.

Frugé Seafood is a Global Logistics company moving fresh seafood from around the world to restaurants and retailers who expect excellence on time every time. Operating out of Grand Prairie, Texas, they have been providing premium wholesale seafood to the market for over 21years.

CajunCrawfish.com is an ecommerce, direct-to-consumer arm of the Frugé businesses which ships live crawfish straight to the front door of the customer.

We pride ourselves on being a team of hands-on go-getters, who figure out how to get it done.

 

To apply for the Marketing Director position, please send resumes to careers@frugéseafood.com. Please put “Marketing Director” in the subject line and provide two references. Only candidates with advertising or marketing experience will be considered. No calls, please. Applicants selected for further consideration will be contacted directly for an interview.

To apply for this job email your details to careers@frugeseafood.com