The Digital Marketing Manager provides messaging and content leadership for Louisiana Economic Development’s Marketing & Communications Digital properties. Located in Baton Rouge, La., this full-time, unclassified position contributes directly to LED’s goal of positioning Louisiana as the new frontier for business opportunity by overseeing all aspects of our digital marketing department including our websites, social media, marketing database, email, and digital advertising campaigns. This position will develop and monitor campaign budgets, plan and manage our social media platforms, develop strategic communications plans for email communication, and website development. This position will prepare accurate reports on our digital assets overall performance and make recommendations to improve marketing results. It will be important to be able to identify the latest trends and technologies affecting our industry and evaluate important metrics that affect our website traffic, email communications, and target audience. This position reports to the Executive Director of Marketing & Communications.
LED offers a dynamic, high-profile, fast-paced environment where a strategic and integrated approach to marketing is the standard.
30% Manages the strategy, development, and content of all LED web properties.
Defines and executes an effective digital strategy for all LED needs. Helps ensure technical functionality of the website. Serves as Project Manager for all website revisions and initiatives. Lays out content on web pages. Generates and revises web pages. Examines and analyzes site traffic and advises on implications for the overall communication strategy. Compiles performance reports using Google Analytics program. Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools. Meets with designers to agree on site design. Works closely with the technical support and the department’s website contractor to find innovative ideas to web communication and to maximize SEO. Enhance brand awareness in the digital space. Drive website traffic and acquire leads.
30% Lead, develop and execute our email marketing strategies. Develop, plan and manage all email marketing communication strategies throughout the department. Work with each division to determine needs and ensure targets are being met. Run email marketing campaigns end-to-end, managing email databases and creating newsletters. Identify target audience and grow our email list. Manage and ensure email databases are accurate for targets and needs. Analyze campaign performance and suggest improvements. Ensure emails follow industry policies and best practices.
30% Plan and execute a social media marketing strategy for LED that supports its mission,
vision, goals and objectives. Ensures the implementation of LED and sub-brands social media strategy by establishing and maintaining a strong presence on social media platforms. Designs and implements engaging social media campaigns to promote LED’s mission, goals and objectives by creating the content idea, budget planning, and implementation schedules. Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, LinkedIn, etc. Monitors social media and identifies issues and opportunities for engagement, as well as the need for a response beyond social media. Analyzes performance and suggest improvements. Reports on KPIs, likes, shares, tweets, etc. and ROI supporting LEDs mission, vision, goals and objectives. As lead, respond to social media requests, comments, and supports engagement. Ensures LED follows industry policies and best practices.
10% Ensures brand integrity in the digital space. Support the department in communication and marketing strategies, plans and opportunities, as needed.
Instructions: Email resume to the below contact.
Dawn S. Thibodeaux
Human Resources Director
Louisiana Economic Development
To apply for this job email your details to Dawn.Mock@LA.GOV