Website LSU Louisiana State University

The Marketing team in LSU’s Office of Communications & University Relations manages the university’s brand message strategy and oversees external-facing marketing and paid media efforts. They provide high-level guidance to our campus partners that helps align strategic communication priorities across media and provide planning and support of high-impact institutional priorities, such as recruitment, retention, and donor engagement. The ideal candidate for the Digital Marketing Strategist position must be a strategic thinker and be able to work in a fast-paced, creative environment with ever-shifting schedules, deadlines, and priorities.

Job responsibilities:
50%: Develops, plans, budgets, optimizes, implements and evaluates the department’s overall digital marketing communications and media buying strategy to align with the University’s branding goals and priorities. Assists senior marketing strategist in directing and managing institutional advertising and image campaign calendars. Handles details related to placement of paid advertising and digital campaigns including securing space reservation, coordinating contract/payment, ensuring that ad specifications and deadlines are achieved; assists in monitoring status of institutional advertising expenditures as per Louisiana state law.


20%: Assists senior marketing strategist in creating campus policies and procedures related to marketing the university; assists in maintaining quality of marketing materials and ensuring consistency of LSU’s brand identity. Works with the OCUR team to develops marketing tools and advise colleges, schools and units on delivering compelling on-brand content and projects.

20%: Supports institutional research projects for LSU, including scheduling, developing survey instruments, fielding studies, regularly measuring marketing results and making recommendations for action.

10%: Other duties as assigned.

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