Copywriter

At MESH, we are committed to achieving ambitious results for our clients by Creating Brand Velocity.  We’re an innovative integrated marketing agency with a passion for partnership and brand growth. We do this by building a culture of talented, motivated and creative teams who are aligned with our Core Values:

• We Go All In, having a growth mindset and a high drive for excellence.
• We Tell the Truth, by working with integrity and authenticity.
• We Care Deeply, about the consistency and quality of our work, our clients, and each other.
• We Have Fun, by finding joy in our work and meshing with our clients to discover amazing and creative ways to grow brands.
• We Dream Big, because the future doesn’t fit in the containers of the past.

As a Copywriter, you will be an integral part of MESH, leading our messaging and content development efforts. You will be responsible for writing for a variety of client accounts, participating in and often leading brainstorming sessions, writing rationales in support of your work, reviewing and editing the work of other copywriters and staying up to date on copywriting trends, principles, tools and techniques in order to provide the best work for our clients.

You will collaborate with clients and MESH teams to bring their voices, stories, and concepts to life. In this role, you’ll work in a multidisciplinary team and lead all aspects of the copywriting process from the brand essence and tagline development  to content outlines and ad headlines in order to communicate the overall concept to the client. You’ll routinely work on a diverse portfolio of projects. You should be adept at blending the brand narrative and marketing strategy to tell powerful stories that guide the reader toward a desired objective.

Why MESH?
Our team has been MESHing with clients for over 20 years, remaining focused on innovation, culture and growth for our customers and employees. This role is expected to embrace these pillars in daily activities. The ideal candidate embodies an innovative spirit and fosters this same spirit within his/her team and is proactive in finding new ways to resolve problems for clients and coworkers. They will adopt and advocate a culture built on our core values and encourage others to connect to a culture that we can be proud of and creates meaning in our work. He/she incites a growth mindset within his/her clients, coworkers, community, and company, giving them purpose and benefiting the company as a whole.

We offer a competitive compensation package, benefits and hybrid working environment that provides the flexibility needed in today’s business landscape.  At MESH, our people are our strongest asset. We are committed to their success and job fulfillment by providing an exciting vision for the future, challenging work, and a fun atmosphere to explore creativity.

Responsibilities

• Copywriting
  • You will routinely write for a variety of mediums including web, video, print and digital collateral, branding, advertising, packaging, social media and websites.
  • Develop a brand’s manifesto through a brand essence that will guide all future creative.
  • Define the brand’s language, voice and tone in their brand guidelines.
  • Work with designers to create rich, textured ads that showcase the creative concept.
  • Learn about and stay up to date on writing trends, principles and techniques.
  • Utilize principles of user experience design and storytelling to create educated and rational copywriting decisions.
  • Be able to communicate your copy decisions with a user-first rationale.
  • Learn and understand the principles of user focused copywriting.
• Marketing
  • Research and understand the client’s industry, competition, history, goals and objectives and make thoughtful copywriting decisions relevant to that information.
  • Contribute to marketing strategies from a copywriting and content perspective.
• Teamwork
  • Ability to create and foster collaborative relationships with co-workers.
  • Participate in and sometimes lead brainstorming sessions with other team members in order to quickly determine strategy and direction for a client.
  • Offer input and guidance to cross-functional team members in a constructive, encouraging way.
  • Teach and mentor co-workers.
  • Create a positive environment for all team members to thrive.

Role Qualifications

• Bachelor’s degree in journalism, english, communications, or 2-3 years relevant agency experience
• Exceptional writing and research skills
• Ability to work independently and with a team to meet deadlines
• Excellent organizational skills and multitasking abilities
• Proficiency in Google Docs

Preferred Qualifications

• Well-versed in all forms of writing for video and radio production.
• Experience with directing voice talent for narration and voiceovers.
• Basic understanding of search engine optimization and experience within writing optimized meta titles, description, optimized headline and web copy.

Requirements

• Candidate must be able to present valid U.S. Work Authorization documents.
• Candidate must demonstrate verbal and written mastery of the English language.
• Successful candidates will be required to attend in-person meetings with local clients (Louisiana).
• Working hours are Central Standard Time