Website The Moran Group of Baton Rouge, Inc
Be part of a Digital Marketing team at the top Louisiana ad agency:
Strong company culture
Opportunity to make a direct impact to our digital team
Environment to learn
Freedom to create your own path
Advanced technology tools and Bid Management System
First Google Partner in Louisiana
Google Premier Partner Agency (top 3% of partners worldwide)
The Moran Group is an eclectic bunch of advertising professionals passionate about driving client success. For over 35 years, as a fully integrated ad agency, we have partnered with our clients to make local, regional & national leaders. Simply put, we do everything. From digital to traditional advertising, from complete media buying to production and creative, we are a completely in-house advertising agency.
We’re looking for a talented SEM/Performance Marketing Specialist to plan and execute paid search strategies and tactics for a group of clients. This position will work with the Digital Media and Account Management departments to increase the online presence and ROI for our clients while keeping the agency and clients updated on paid search changes, best practices, etc. The right candidate will be both proactive and reactive with client SEM accounts.
Main Duties and Responsibilities:
This position will provide SEM execution with specific responsibilities and experiences including:
Keyword and competitive research for paid search campaigns
Creation, implementation, tracking, analyzing, and optimizing paid search campaigns in Google Ads and Microsoft Ads/Bing search engines.
Analyzing and on-going optimization of bids, ad copy, and landing pages to maximize paid search effectiveness
Setting and managing expectations of client and internal teams
Collaborating with internal teams on projects with performance and budget goals
Providing detailed analysis of key metrics and program tracking techniques in order to increase overall search performance efficiency
Keeping abreast of SEM tools, trends, tactics, and strategies
Contributing to the growth and development of fellow colleagues and the company
Skills and Qualifications:
Degree in Marketing, Business, Math, Communications, or related field or relevant experience
Specific knowledge of major search engines such as Google, Yahoo!, Bing, and others
Experience with website analysis tools (Google Analytics) and keyword tools (Google, etc)
Up-to-date on latest paid search changes and industry practices
Strong organizational skills and attention to detail
Experience with automotive clients (not required)
Google Ads and/or Microsoft Ads Qualifications are a plus
Please submit a cover letter and resume
To apply for this job please visit www.moranadvertising.com.