About the American Advertising Awards
Each year, the American Advertising Federation recognizes some of the best creative work in the country. A three-tiered creative competition, entrants must first compete on a local level through an affiliated AAF chapter. Work awarded a gold or silver at the local level can advance to the second tier, the AAF District 7 competition. Recipients of gold and silver awards at this level can advance on to the national competition, where winners are presented at the national AAF convention each year.
The American Advertising Awards
The American Advertising Awards® is the advertising industry’s largest and most representative competition, attracting over 40,000 entries every year in local chapter of the American Advertising Federation (AAF) competitions. The mission of the competition is to recognize and reward the creative spirit of excellence in the art of advertising.
Conducted annually by the AAF, the local Ad Club phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to receive an ADDY Award—recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local Ad Club competition is the first step toward winning a national ADDY.
Entering the American Advertising Awards supports the entire advertising industry, because the AAF and its local and district affiliates use the proceeds to enhance advertising through programs such as public service, internships, advocacy groups, advertising education, and consumer awareness.
How Do I Win An ADDY?
A panel of judges evaluate the winning work through a scoring process. All entries are evaluated independently, which means there may not be a winner in every category if the entry does not score high enough. A GOLD ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category. Entries that are also considered outstanding and worthy of recognition receive a SILVER ADDY. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category.
Become a Sponsor
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Who Can Enter?
This competition is open to all creative services and industry suppliers including but not limited to advertising, graphic design, photographers, printers, newspaper, radio, television, web, marketing and communication professionals as well as students studying in these areas. The submission must be work created locally.
What If I’m A Student?
The AAF Student American Advertising Awards Competition is a unique national awards program designed specially for college students. Work entered at the local level can move up to the regional and national judging, just like the work entered by professionals across the country.
Applicants must be enrolled full- or part-time in an accredited local educational institution. Student interns are eligible to enter. Submit work developed specifically for this competition or from previous projects or student contests (work must be created while the entrant is a student not employed in the advertising industry). Paid work done by a student is ineligible.
The Awards Show
The annual awards show honors the creative work of the previous calendar year. Join us for the American Advertising Awards – How it’s Made on February 19, 2022 at L’Auberge Casino & Hotel. Visit the link below for more information about this year’s American Advertising Awards Show.