Dear AAF-BR Members, It is an honor to be serving as president of The American Advertising Federation of Baton Rouge (AAF-BR) for the 2020-2021 year. This will be a year like no other, presenting its own unique challenges as we navigate through a global pandemic and some uncertain economic circumstances. Your Board of Directors along with AAF National has been working hard to ensure that we continue to deliver value and assistance through these trying times. As you may know, we were unable to meet in person towards the end of our 2019-2020 year due to stay-at-home and social distancing orders. Thanks to AAF National and in partnership with AAF-Pensacola we were able to host a virtual meeting on crisis communication in April. In May our Speaker Series event featured Thomas Wimberly,
The American Advertising Federation of Baton Rouge (AAF-BR) recently hosted over 200 professionals and students from Louisiana, Mississippi, Alabama, Tennessee, and Atlanta for the AAF District 7 Spring Convention. Over the course of the convention the local chapter and its members took home several awards. District Award: LSU Manship School of Mass Communication (National Student Advertising Competition) For the third year in a row, advertising students from the LSU Manship School of Mass Communications won the regional round of the National Student Advertising Competition. The students were tasked to create an integrated campaign for the competition’s client/sponsor, Tai Pei Frozen Foods. Among the team members were Drake Boudreaux, Caitlin Demarest, Ashley Monaghan, and Warren Travers. With this win, the team will move on to compete for the national competition that will be
The Boys & Girls Club of Greater Baton Rouge is launching a Blue Door Marketing Campaign in which sponsors can choose to display a blue 3-D door display or cover their existing front door with a blue vinyl window cling to raise awareness about the organization’s programs for youth in the community. The campaign was created in-kind by members of the American Advertising Federation of Baton Rouge (AAF-BR) as part of the Federation’s annual Campaign for Community Initiative. Each January AAF-BR selects a local nonprofit to receive a free marketing campaign. On Saturday, January 9, 2016, sixteen professionals and students gathered at Lamar Advertising to create a marketing strategy that included a social media marketing plan, photography, a t-shirt design, an employee handbook and the creation of the Blue Door Marketing Campaign.
Crop, Baton Rouge’s first graphic design conference is on its way to selling out. Approximately 3 months from when ticket sales were available, Crop has sold out of 2-day VIP tickets and over 50% of single day tickets. Although it’s still 2.5 months away from the April 14th & 15th event, the conference is well on its way to being sold out at this rate. A great achievement for a first time event. “The response has been incredible” says founder, Matt Dawson of Studio Gray; “we knew there was a need for a creative outlet for graphic designers and we are excited so many people are able to be a part of this new community.” The event, which will be held at Creative Bloc & Manship Theatre in the Shaw Center for the Arts, will include local and national speakers and cover topics
The American Advertising Federation-Baton Rouge is Now Accepting Nominations for the E.A. “Pete” Goldsby Silver Medal Award The highest personal award presented by the American Advertising Federation– Baton Rouge is the E. A. Pete Goldsby Award, presented each year to the person who has made the greatest overall contribution to the advertising profession. The Goldsby Silver Award is named for the late E.A. “Pete” Goldsby. Mr. Goldsby was the advertising manager of the State-Times/Morning Advocate and gave most generously of his time and talents to the advertising profession as well as many civic, fraternal and charitable activities. After his death in 1954, the Board of Directors of the Advertising Club of Baton Rouge established the Goldsby Award, to be presented to worthy recipients for outstanding contributions in the interest of advertising. Basis
Baton Rouge, LA — The American Advertising Federation Baton Rouge announces the full slate of board members for 2015-2016, as well as plans in the works for the upcoming year. Board members include expert communications professionals from diverse industries in Baton Rouge with one main purpose: to advance local programs, events and community involvement. President Becky Sadler of Emprint/Moran Printing is assuming the role after 6 years participating in leadership and membership roles with AAF-BR. Throughout her presidency Sadler aims to highlight the vitality and community that AAF-BR establishes in Baton Rouge. “We are the ideal organization for businesses wanting to expand their advertising and marketing knowledge and connections,” Sadler says. “We have some sensational volunteers giving their own time to create supportive advertising professional development.” That’s not all that AAF offers