The American Advertising Federation-Baton Rouge (AAF-BR) hosted its annual ADDY® Awards show on Saturday at Lamar Advertising Company’s Corporate Headquarters.  Designed by Eskew+Dumez+Ripple, the unique interior design reinforces the culture and identity of Lamar Advertising Company as a “singular creative community” and includes various forms of outdoor advertising throughout the building.  Guests enjoyed an open bar and catering by Ruffino’s.  Comedian/Writer/Actor Howard Hall (BET’s “Comic View”, Jamie Foxx’s “Laffapalooza”) hosted the affair.

The ADDY® Awards recognize and award outstanding creativity in the advertising field.  More than 82 local agencies, individuals and students entered the ADDY® competition this year, for a total of 427 entries.

Julio Melara from 225 Magazine and Baton Rouge Business Report received the E.A. “Pete” Goldsby Silver Medal Award, the highest recognition bestowed upon an individual who has made the greatest contribution to the advertising profession.  Becky Sadler from Tristar Graphics was awarded the President’s Service Award for her contributions as a board member to the AAF-BR in the past year.  The first-ever AAF-BR Company Service Award went to Lamar Advertising Company for their unparalleled commitment and support of AAF-BR.

49 gold ADDYs, 58 silver ADDYs, Special Judge’s Awards, Best of Show and Best of Category Awards were also presented.  Advertising students were also recognized with 7 gold ADDYs, 16 silver ADDYs, a Best of Show and Special Judge’s Awards.

To view the complete winner list, continue reading.

Didn’t get a chance to pick up an ADDY Awards winners book? View it online!

Highest honors will be awarded as follows:

BEST OF SHOW OVERALL:  TILT, “Sparkhound Body of Work”
BEST OF MIXED MEDIA:  Lamar Advertising, “RoadNinja Mixed Campaign”
BEST OF INTERACTIVE:  Xdesign, Inc., “Louisiana Tech Park – The Power of 10 – iPad App”
BEST OF PRINT:  Object 9, “The Making of a Regional Rock Star”
BEST OF BROADCAST:  Blue Cross Blue Shield of Louisiana/Digital FX, “The Faces of our People Campaign”

SPECIAL JUDGE’S AWARD:  MESH Integrated Marketing and Advertising, “Louisiana Saltwater Body of Work”
SPECIAL JUDGE’S AWARD:  TILT, “Radio Bar Body of Work”
SPECIAL JUDGE’S AWARD:  Community Coffee Company, “Connect With Community®”
SPECIAL JUDGE’S AWARD:  Sonnie Lynn Sulak, “The Number 23”

Other ADDY winners:

Blue Cross Blue Shield of Louisiana: 12 gold, 1 silver
Community Coffee Company: 1 silver
Diane Allen and Associates: 1 gold
Digital FX: 6 gold, 5 silver
Drift Web Design Inc.: 1 silver
Envoc Creative: 1 silver
Lamar Advertising: 6 gold, 6 silver
Lamar Graphics: 1 silver
Louisiana State University: 4 silver
Marie Constantin Photography: 1 silver
MESH Integrated Marketing and Advertising: 5 gold, 14 silver
Object 9: 3 gold, 1 silver
Our Lady of the Lake RMC: 1 gold, 1 silver
Otey White & Associates: 1 silver
TILT: 8 gold, 4 silver
Woman’s Hospital: 1 silver
Wright Feigley Communications: 1 silver
Xdesign, Inc: 2 gold, 4 silver
Zehnder: 5 gold, 10 silver

Student ADDY winners:

STUDENT BEST OF SHOW:  Paige Huffine, “Pep – Need energy? Put a ‘pep’ in your step!”

Claire Estopinal: 1 silver
GDSO: 3 silver
Olivia Brooke Hartzog: 1 gold
Paige Huffine: 1 gold, 1 silver
Kickstand: 3 gold, 3 silver
Rima Massasati: 1 silver
New.Docs: 2 silver
Eric Olivier: 1 silver
Nathan Sitz: 1 gold, 1 silver
Lorin Michelle Stumph: 2 gold
Sonnie Lynn Sulak: 1 silver
Kadie Tardo: 1 silver
Courtney Wilburn: 1 gold, 1 silver

A distinguished panel of advertising executives from out-of-state markets judged the outstanding entries.  The local gold winners will proceed to the District 7 competition, and winners from the district level will then proceed to the national finals.

With over 60,000 entries annually, the ADDY® Awards are the world’s largest and arguably toughest advertising competition. The ADDY® Awards represent the true spirit of creative excellence by recognizing the best advertising of all types, sizes and levels from entrants around the globe. Sponsored by the American Advertising Federation (AAF), it’s the only creative awards program administered by the advertising industry for the industry.

Congratulations to all of our winners!