"How I Built a Motorcycle Rally as a Creative (Bike Fest's Story & Brand Journey)" G Williams CEO + Founder, Grova Creative Tallahassee Bike Fest (Tally Bike Fest) was built from a creative vision to break away from the typical rally experience. Tired of the same old events, G Williams set out to create something fresh, inclusive, and family-friendly, where brand cohesiveness took center stage in every detail. Unlike many rallies that lack brand control, Tally Bike Fest was intentionally designed with a unified look, feel, and message that carried through every touchpoint. Designed to celebrate the wider community, Tally Bike Fest embraced Tallahassee’s unique landscape and culture. With no local competitors, it quickly stood out as a modern, vibrant, and community-driven alternative, and quickly rose to over 4,000 riders. From the […]

"Brand to Shelf: Leveraging Creativity to Drive Sales" Tyler Murray Chief Enterprise Solutions Officer, North America, VML In today's competitive landscape, how do you ensure your brand's story translates into commercial success? VML's Chief Enterprise Solutions Officer, Tyler Murray, will lead this session, unpacking the strategy required to bridge this gap. Featuring an exclusive deep dive into SC Johnson's Cannes Lions-winning 'Preserved Promos' Ziploc campaign, you'll discover the secrets behind its success – from the initial creative concept to its profound impact on the bottom line. Learn how to fundamentally shift consumer behavior and boost product off the shelves. You'll leave with a proven framework for transforming ideas into results, harnessing the art and science behind effective campaigns.