AAF Speaker Series: Tyler Murray: Brand to Shelf

“Brand to Shelf: Leveraging Creativity to Drive Sales”
Tyler Murray
Chief Enterprise Solutions Officer, North America, VML

In today’s competitive landscape, how do you ensure your brand’s story translates into commercial success? VML’s Chief Enterprise Solutions Officer, Tyler Murray, will lead this session, unpacking the strategy required to bridge this gap. Featuring an exclusive deep dive into SC Johnson’s Cannes Lions-winning ‘Preserved Promos’ Ziploc campaign, you’ll discover the secrets behind its success – from the initial creative concept to its profound impact on the bottom line. Learn how to fundamentally shift consumer behavior and boost product off the shelves. You’ll leave with a proven framework for transforming ideas into results, harnessing the art and science behind effective campaigns.