Unsung Hero Award

Unsung Hero Award

Who Should I Nominate?

Consider the quiet designers who make brands shine, the videographers capturing the perfect shot, the strategists who see five steps ahead, the web devs fixing problems before anyone notices. Don’t forget the sales reps, media buyers, photographers, influencers, account executives, event coordinators, analysts, administrative assistants, freelancers, interns, and outsourced vendors who make your work possible.

If they consistently exceed expectations, support others, and elevate the work without seeking recognition — this is their moment.

Nomination Requirements

•  Nominations must be made by an active AAF-BR member in good standing.
•  Nominees do NOT need to be AAF members.
•  The nominee’s behind-the-scenes contribution must have occurred within the 2025 American Advertising Awards season timeline.

Nomination Deadline: February 1 at 11:59 p.m.
Winner announced at the 2026 American Advertising Awards.

Winner Must Demonstrate

•  Going above and beyond baseline responsibilities
•  Taking initiative to make improvements or progress
•  Distinct character qualities that elevate their contributions
•  Displayed reliability through their work and their support of others
•  Specific moments showing meaningful impact or changed outcomes

How to Submit a Nomination

Nominations can be submitted in two ways:

1. Submit your nomination through the Google Form by clicking the button below.
2. You may type and email as a PDF or Word document outlining why your nominee deserves the Unsung Hero Award. Please include name, contact, and job/title information for yourself and the nominee. Email completed nominations and any questions to info@aafbr.org.

NOTE: The judges rely heavily on the information provided — the more detail, the better their ability to evaluate the nominee.