The Boys & Girls Club of Greater Baton Rouge is launching a Blue Door Marketing Campaign in which sponsors can choose to display a blue 3-D door display or cover their existing front door with a blue vinyl window cling to raise awareness about the organization’s programs for youth in the community.
The campaign was created in-kind by members of the American Advertising Federation of Baton Rouge (AAF-BR) as part of the Federation’s annual Campaign for Community Initiative. Each January AAF-BR selects a local nonprofit to receive a free marketing campaign. On Saturday, January 9, 2016, sixteen professionals and students gathered at Lamar Advertising to create a marketing strategy that included a social media marketing plan, photography, a t-shirt design, an employee handbook and the creation of the Blue Door Marketing Campaign.
“We are so pleased with the volunteerism of the advertising community. What we were able to create for the Boys & Girls Club at no cost will help bring awareness to their program and encourage more people to donate to the cause and volunteer their time for the kids,” said Barb Braud, CAP Art Director.
Businesses or individuals interested in donating or becoming a sponsor of the Blue Door Campaign can contact Melody Watson, Director of Development for the Boys & Girls Club, at email@example.com or by phone at 225-383-3928
“We are thrilled to be partnering with the Ad Federation for this creative campaign. We look forward to seeing the community response and increased awareness about our work to enable Baton Rouge youth to reach their full potential,” Watson said.
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