Are your Creative Strategies Complete?
It’s a 2012 question. With horizontal channels requiring choices between mass media, digital and social and value-forward thinking, clients are leaning more on their advertising agencies to be both market-smart and creative. The messaging needs to be simpler and the strategies more complete. Creative Strategies are a more important differentiator than ever before for agencies. Has your Creative Strategy process adapted to these changes?
Jeffrey Moore, the Principal and Creative Director for 3v07 Advertising, has always used creative strategy for advertising innovation. He generates award-winning creative through strategic insight rather that wicked creative.
Enjoy challenging his take on his process of developing market strategies for great advertising as his agency differentiator at the January Luncheon.
Please RSVP by Wednesday, January 4th, 2012.