AAF Speaker Series: AI & Advertising: A Survival Guide for Humans

Let’s face it – AI is everywhere in advertising these days, from robots writing copy to algorithms buying media. But before you start updating your resume or building a bunker, join Mark Avnet for a (mostly) clear-eyed look at what’s really happening and what’s coming next. Drawing from his experience spanning agencies, tech companies, education, and his current role at IAB, a trade group focused on helping the advertising industry thrive in the digital economy, Mark will break down how AI is reshaping our industry in two waves: what’s happening right now (and how to deal with it), and the bigger transformation that’s coming (and how to prepare for it). And, if you’re a student or ad industry newbie, some things to pay attention to.

You’ll leave with practical insights about experimenting with AI today and preparing for tomorrow. Whether you’re AI-curious, AI-anxious, or just wondering what everyone’s been talking about, this session will help you cut through the hype and focus on what actually matters for your future in advertising.

Mark Avnet is a transformational leader with over 25 years of experience at the intersection of education, technology, and innovation. Currently serving as Senior Director at IAB’s Professional Development and Education Center, he specializes in integrating AI and emerging technologies to drive innovation in learning and digital content development.