AAF Speaker Series: Sarah Gills + Javier Presas: Holiday Branding that Endures
December 4 @ 11:30 am - 1:00 pm
Free – $40.00
“Holiday Branding that Endures: Coca-Cola’s 90+ Years of Christmas Magic”
Sarah Gillis (Director, Shopper Marketing & Digital Strategy) & Javier Presas (Manager, Media and Promotions)
Coca-Cola
A look at how Coca-Cola built one of the longest-running, most emotionally resonant holiday campaigns in advertising history—and what marketers can learn from it today.
NOTICE: Our speaker luncheon is on THURSDAY, DECEMBER 4 (a change from usually a Friday)