AAF Speaker Series: Embracing AI in Modern Marketing

Explore the transformative role of AI in marketing, whether you are at the onset of your career or steering a seasoned team. We will dive into the practical applications of AI, showcasing generative AI use cases and the efficiencies brought by AI-assisted workflows. A key focus is on AI’s personalization and contextualization capabilities, demonstrating how they can be leveraged to create deeply resonant consumer experiences. Finally, we look ahead to the future of AI in marketing, discussing emerging trends and their potential to revolutionize the field further. This presentation is designed to inform and inspire attendees from varied backgrounds to integrate AI into their marketing strategies, equipping them with cutting-edge knowledge and tools to excel in this dynamic landscape.