Let's face it - AI is everywhere in advertising these days, from robots writing copy to algorithms buying media. But before you start updating your resume or building a bunker, join Mark Avnet for a (mostly) clear-eyed look at what's really happening and what's coming next. Drawing from his experience spanning agencies, tech companies, education, and his current role at IAB, a trade group focused on helping the advertising industry thrive in the digital economy, Mark will break down how AI is reshaping our industry in two waves: what's happening right now (and how to deal with it), and the bigger transformation that's coming (and how to prepare for it). And, if you’re a student or ad industry newbie, some things to pay attention to. You'll leave with practical insights about experimenting […]