"How I Built a Motorcycle Rally as a Creative (Bike Fest's Story & Brand Journey)" G Williams CEO + Founder, Grova Creative Tallahassee Bike Fest (Tally Bike Fest) was built from a creative vision to break away from the typical rally experience. Tired of the same old events, G Williams set out to create something fresh, inclusive, and family-friendly, where brand cohesiveness took center stage in every detail. Unlike many rallies that lack brand control, Tally Bike Fest was intentionally designed with a unified look, feel, and message that carried through every touchpoint. Designed to celebrate the wider community, Tally Bike Fest embraced Tallahassee’s unique landscape and culture. With no local competitors, it quickly stood out as a modern, vibrant, and community-driven alternative, and quickly rose to over 4,000 riders. From the […]