SEO Specialist

BBR, a leading Louisiana creative marketing agency, is seeking a full-time SEO Specialist to lead and manage the Online Presence for our clients with search engine optimization and content marketing strategies to help drive their business goals forward. The ideal candidate is well-versed in SEO strategies and technical execution, and can confidently plan, lead, execute and monitor performance for multiple client engagements. This position requires a self-motivated individual with a passion and drive for delivering results to BBR’s clients.

Job Duties & Responsibilities:

• Plan and execute SEO strategies based on clients’ goals and objectives
• Management of multiple monthly retainer accounts dedicated for SEO services
• Conduct keyword research and build strategies to increase client’s rankings and growth
• Create content (blogs, on site content, title tags & meta descriptions, etc.) & optimize existing clients’ websites to drive organic traffic
• Optimize the User Experience on the website to increase conversions
• Technical execution of on-page optimizations
• Monitor and analyze the effectiveness of SEO and other marketing efforts through data & trend analysis
• Manage client dashboards in Looker Studio (previously Google Data Studio)
• Source, lead and manage content vendors to plan, write, and implement website content
• Edit, Claim, Create top Business listings across the web. Including Facebook, Google My Business, and more
• Analyze the technical health of a website and its code using proprietary tools
• Source, lead and manage website development vendors to execute technical functionality improvements on websites
• Ability to audit and analyze websites for errors and opportunities for improvement
• Provide monthly insights and quarterly performance reports along with strategic recommendations
• Communicate SEO strategy & results effectively to the Account Executive and the client
• Stay up-to-date with the latest trends and best practices and implement new strategies and techniques as appropriate

Key Characteristics:

• Brings passion and drive for highest level of digital execution
• Drive and commitment to produce top-quality work that meets agency and client goals
• Critical and strategic thinker
• Excellent written and verbal communication skills – our teams thrive on constant communication and the role requires proactive and direct feedback
• Strong client presentation skills for explaining strategy and results to clients
• Positive, professional demeanor for working with clients, vendors and agency staff
• Comfortable in process-driven environment – organized and accountable
• Self-motivated and eager to work as part of a larger team
• Respectful, and good to work with (A decent human being). No big egos here, please.

Work Requirements:

• 3+ years of Search Engine Optimization experience, preferably in an agency environment
• Candidates must be available to work full-time, approximately 40 hours per week
• This position is based in Baton Rouge, LA, but we are open to a hybrid location scenario. Candidates should expect to travel to the Lafayette, LA office or surrounding client locations approximately 1-2 times per month.
• Degree in Digital Advertising/Marketing, Marketing, Mass Communication, Business Administration, etc. or equivalent work experience
• Experience in WordPress website management
• Knowledge and previous experience in Google Analytics & Google Search Console
• Knowledge and previous experience in Local SEO (Google My Business, Citations)
• Experience in SEO tools: SEMRush, Moz
• Experience in building and/or maintaining dashboards in Looker Studio (formerly Google Data Studio)
• Proficient in Google Suite

Things That Are a Plus:

• Digital Marketing or SEO certifications
• Experience with Google Tag Manager and implementation of event tracking
• Experience with additional SEO software
• Case studies for work proving success and effectiveness
• Relevant experience in Healthcare, Food, Financial, Education or Home Services
• Web development/design skills, HTML, and CSS experience
• Project Management experience
• Experience working with clients

To apply for the BBR SEO Specialist position, please send a cover letter and resume to hr@bbrcreative.com. Please put “SEO Specialist” in the subject line. No calls, please. Applicants selected for further consideration will be contacted directly.

About BBR:

BBR is a seasoned team of marketing guides that have helped more than 650 organizations over the past 25 years create and implement effective marketing campaigns. We take a multi-discipline approach to solving marketing challenges that include strategy, big ideas, strong creative and smart technology. We pride ourselves on offering a collaborative team environment that strives for work-life balance while allowing our people to do great work for the benefit of our clients, our team and our community. BBR has offices in Baton Rouge and Lafayette, but these days we also enjoy a flexible working environment.