LevelUp: 2023 Student Conference

Calling all future advertising professionals! The AAF-Baton Rouge LevelUp Student Conference is a one-day event offering students a full day of fun, learning and preparing for their professional careers. This event is geared toward college students studying advertising, communications, design, marketing and more. Registration is FREE and students can sign up in-person at the conference!

April 15th, 2023  |  9:00AM – 3:00PM
River Center Branch Library | 4th Floor
250 North Blvd Baton Rouge, LA 70802

The LevelUp Student Conference also includes:
Breakout workshops and small group discussions
Portfolio reviews
Resume reviews
Breakfast and lunch
Swag bags and more!

Featured Speaker:
Michelle Edelman, CEO and Owner of PETERMAYER

Michelle Edelman can be described in one word: fierce. She’s one of the 1% of woman agency owners. She’s among the 1% of agency strategists whose ideas have had lasting cultural impact. And she will quickly become one of the 1% of the go-to people in your circle — because she gets you, and she’s got your back.

Michelle joined PETERMAYER in 2013 to build the future of the agency’s strategy group, drawing from her experience leading marketing for global tech companies and brand planning for global agencies. She rose in the company by establishing integrated planning across disciplines.

Prior to PETERMAYER, Michelle earned a reputation for her astute insights about cultural change, leading to transformational work, such as Dove’s Campaign for Real Beauty, which elevated the brand as a contemporary icon.

She holds a BS, MBA and MPH from Northwestern University and the Kellogg School of Management. A Chicagoan who took a stint in Southern California, Michelle now calls New Orleans home.



9:00 am

Doors open, Registration, Chick-fil-A Breakfast

Headshot Station Open

Main Room

9:30 am

Program begins

9:40 am

Keynote Speaker:

Michelle Edelman | Writing Your Story

You’re about to embark on your career journey in advertising/marketing. Even though you may feel vulnerable to the job seeking process, much of your story is in your own hands to write. Michelle Edelman shares her career story and offers 10 ways you can shape your creative future.

10:30 am

Breakout Session 1A:

ThreeSixtyEight | Interaction over Interruption

Interaction wins over interruption in today’s crowded media landscape. But what does that even mean? Join this ThreeSixtyEight-led workshop as they discuss taking your strategy and design to the next level by putting your audience’s experience first!


Breakout Session 1B:

Gatorworks | The Anti-Playbook: Avoiding Digital Marketing Disasters

This talk will examine the blunders most frequently made by new (and experienced) marketers when crafting and implementing their strategies. Furthermore, we will address avoiding these slip-ups and creating successful and effective marketing campaigns.


11:30 am

Breakout Session 2A:

BBR Creative | Adventures in AgencyLand: The Life Cycle of an Ad

This session is a game-board-style adventure that walks students through the lifespan of an ad from idea to completion. Along its journey, the ad meets the whole cast of agency characters and learns the roles that each of them play in order to finally get approval and launch!


Breakout Session 2B:

MESH | Get Ready to Collaborate

MESH will be discussing the importance of collaboration and provide suggestions on how to make it more enjoyable for the team and client


12:15 pm

Agency Meet & Greets (through afternoon)

Headshot Station Open

Main Room

1:00 – 3:00 pm

Portfolio and Resume reviews by appointment*

4A, 4B, Main Room

*Limited walk-up appointments available at registration

Breakout Sessions
Choose between two sessions in each time block to learn from our agency partners in these small group presentations and discussions. Before the event, we’ll send out a survey to capture your breakout session choices.

Headshot Station
Free headshots will be available at the conference! Take some time during breakfast, lunch, or during the break to get your headshot taken. Thanks to Aisle 3 and ThreeSixtyEight for providing this service!


Participating Businesses