Johnny Sciortino won best presenter. From left to right at top Anne Osborne, Lance Porter, Ainslea Hooton, Anne Laplante, Joe Wanko, Marlaina Zollinger, Randall Head, Grant Casey, Johnny Sciortino, Taylor Fairbanks, Lindsey Beckwith, Megan Brown, Miranda Smith and Lauren Sibley. Kneeling are Haley Shales, Jesse Barnett, Kristen Hinton, Hannah Grantham and Ramsey Ross.
What: May Development Luncheon: Salute to Students
When: May 3, 11:30am-1:30pm
Cost: Free for members; $30 for guests
Join us at the May luncheon and see the campaign pitch that won FIRST PLACE in District 7 at the National Student Advertising Competition. The LSU team will present its campaign that beat out other teams from Alabama, Georgia, Mississippi and Tennessee. They will go on to compete for the national NSAC title in Phoenix this summer.
The May Development Luncheon will also feature portfolio reviews and student scholarship awards. The Ralph Sims and Rising Star awards winners will also be named.
About the NSAC
Annually a corporate sponsor provides a case study outlining the history of its product and current advertising situation. The case study reflects a real world situation to challenge students’ critical thinking abilities and creativity. Students must research the product and its competition, identify potential problems and develop an integrated communications campaign for the client. Each student team then “pitches” its campaign to a panel of judges.
The AAF is divided into 15 districts, each containing one to five states. Each district holds a competition in April. The winning team in each district and one wild card team then advances to compete on the national level at the AAF National Conference in June.
Judging is conducted by professionals in the communications industry. Judges at the national level are selected from the client and their advertising agencies. Year after year, some districts will have as many as 22 teams competing. More than 150 colleges and universities take on the NSAC challenge each year on a national level.
The competition is governed by the AAF Education Services department and the AAF Academic Division, a group of advertising educators and practitioners from across the country, who oversee the policies and procedures of the competitions. These members ensure that there is a level playing field and that the competition demonstrates the highest academic and professional standards.