Peter began his career in communications at MKG Productions, a strategic branding and experiential marketing company based in New York City. Two years later (and a brief stopover in the world of Fashion PR) Peter realized his interest was in brand marketing, but from the brand side, rather than an agency. He became the Brand Development Manager at GQ Magazine, and for four years he helped create and produce marketing programs that brought the GQ experience to life for readers and advertisers alike, across all platforms. At the end of 2013 he left GQ to join The New York Times to work in advertising sales as the Director of Luxury for integrated sales (newsprint, T Style Magazine, NYTimes.com).
