When: Thursday, Sept. 6, 2012
Cost: $10 for professionals, $5 for students
What do the most creative shops in the nation do to inspire their teams to pump out great idea after great idea? What process do they engage in to take a group of individuals and fuse them into free-flowing concept machines? Caffeine for the Creative Team author Stefan Mumaw explores this dynamic by grafting the best practices and processes from these creative giants in an effort to replace ineffective brainstorming with a new directive: brainsqualling. Along the way, there will inevitably be a host of team-centric creativity exercises to give you and your team a caffeinated jolt of idea juice!
“Brainsqualling” is a team-focused workshop that follows the principles laid out in the book, Caffeine for the Creative Team. The workshop is a very hands-on, arts-and-crafts type of workshop, where we explore effective brainstorm and concepting techniques and engage in creative exercises to illustrate points (and inject a ton of fun and laughter into the workshop.) Attendees leave with brainstorming techniques, creative exercises and a challenge that puts what they learned to the test in a competitive environment.