
When: Friday, January 7, 2011, 11:30am – 1:00pm (Lunch served at 11:30am, speaker begins at noon) Where: Juban’s in Baton Rouge Cost: Free for AAF-BR members, $25 per Guest RSVP by Wednesday, January 5, 2011 Luncheon Topic: “Regional Advertising Doesn’t have to Suck” by Robert Campbell, Partner / Creative Director of 808Inc., Houston, TX Fifteen years ago, there was a pretty clear difference between “regional” and “national” advertising. If you were a creative on a national account, you shot your commercial in Sydney. If you were on a regional account, you were going to Dallas. Then, the Internet went from novelty to necessity, fundamentally changing the way we communicate, followed by an explosion of overlapping subcultures and economic euphoria, followed by the cold shower of reality. The result was the virtual disappearance