"Brand to Shelf: Leveraging Creativity to Drive Sales" Tyler Murray Chief Enterprise Solutions Officer, North America, VML In today's competitive landscape, how do you ensure your brand's story translates into commercial success? VML's Chief Revenue Officer, Tyler Murray, will lead this session, unpacking the strategy required to bridge this gap. Featuring an exclusive deep dive into VML’s Cannes Lions-winning campaigns, such as “Name this Oreo", you'll discover the secrets behind success – from the initial creative concept to its profound impact on the bottom line. Learn how to fundamentally shift consumer behavior and boost product off the shelves. You'll leave with a proven framework for transforming ideas into results, harnessing the art and science behind effective campaigns.

Sunshine and Storms: Weathering a Creative Life Step inside the colorful world of Tad Carpenter, designer, illustrator, and co-founder of brand design studio Carpenter Collective. In this honest walk through the studio’s creative process, Tad shares how his childhood wandering Hallmark's hallways sparked a lifelong love affair with playful, purposeful design. You'll get an intimate look at how he and his wife and creative partner, Jessica, transform their childlike wonder into award-winning brand systems that capture hearts and turn heads. Part behind-the-scenes studio tour, part inspiration rally, this session delivers honest insights wrapped in Tad's signature warmth and wit.