The average American is exposed to 4,000-10,000 ads per day. It’s unlikely we remember even a small percentage of them. Even fewer will speak to you or make an unignorable impression that you will act upon. Michelle will share the power of human insights in creating unignorable advertising. You’ll learn how to develop a compelling insight, and why it’s so vital to creativity that has an effect in the marketplace. Don't forget to bring a donation for our Toy Drive! This holiday, we're teaming up with the Nubian Kruzers Motorcycle Club for a special children's toy drive! Join us in spreading cheer by donating new, unwrapped toys—action figures, dolls, playsets, toy cards, and outdoor toys. Bring your contribution to our upcoming speaker's luncheon and let's make this season magical for kids in […]

Explore the transformative role of AI in marketing, whether you are at the onset of your career or steering a seasoned team. We will dive into the practical applications of AI, showcasing generative AI use cases and the efficiencies brought by AI-assisted workflows. A key focus is on AI's personalization and contextualization capabilities, demonstrating how they can be leveraged to create deeply resonant consumer experiences. Finally, we look ahead to the future of AI in marketing, discussing emerging trends and their potential to revolutionize the field further. This presentation is designed to inform and inspire attendees from varied backgrounds to integrate AI into their marketing strategies, equipping them with cutting-edge knowledge and tools to excel in this dynamic landscape.

Have you ever wondered what it’s like to quit your job at the midpoint of your career and start freelancing full-time? Well, there's a weekly podcast where two graphic designers, Eva Foussat and Danielle Salley, share their experiences of doing just that called “Ghost Boss: Stories About the Freelance Afterlife.” Join Danielle Salley live to learn tips on effective time management, mental health improvement, and creative process enhancement for both freelance and non-freelance creatives. Curious about what to expect? Listen to “Ghost Boss: Stories About the Freelance Afterlife” on your favorite podcast app. Danielle Salley is a freelance creative director and designer with a background in branding, advertising, and web development. Located in South Carolina, Danielle has nearly 20 years of experience working in the advertising industry. In 2023, she decided to […]

Humans have been telling stories for thousands of years. It can entertain, inform, educate, and maintain cultural experiences all in service of others. From early drawings on caves to computers, the medium has changed how we communicate a message. While storytelling has changed over history, it’s still based on individual perspectives, points of views, and experiences.  Daniel Pacchioni is well-versed in the art of storytelling as the Sr. Creative Content and Social Strategist at Universal Orlando Resort. If you have ever been to a theme park like Universal, you know it’s more than just about the rides and attractions. Join us as Daniel shares his insights and tips on how being a great digital storyteller and being a good human correlate.  Bio: Daniel Pacchioni is an award-winning Sr. Creative Content & Social […]

This is our last luncheon before the summer break. We'll be presenting the Ralph Sims Award - Honoring Lifetime Achievement in Advertising Education, and the Rising Star Award - a new member within their first 2 years who has shown active involvement in club activities, and set a shining example for other members. The winner of the AAF-BR Student Scholarship sponsored by DAA Media + Marketing will also be announced. LSU's National Student Advertising Competition Team will also be sharing their presentation. Help us reach our fundraising goal and snag a chance to win some great prizes! Entering is easy; purchase as many tickets as you want during the May 3rd Luncheon, and we'll announce the winners at our AGILE Brewing Social on May 7th! During the luncheon, we'll also announce a […]