Join us, Friday, September 15, at Jubans as Executive Creative Director Ken Spera talks about building great brands. Insurance advertising was boring, predictable, and safe. Then in the late 90s, a brand took a chance and decided to speak to its customers with wit, charm, and a little irreverence. That brand was GEICO and they changed the way people expect insurance marketing to look and sound. Ken Spera will take you through the formative years of the GEICO brand that he helped build from a scrappy contender to the most memorable insurance brand in the world.

Join AAF-BR as Tony Moura, Senior UX Architect at IBM, dives into the design thinking mindset. Whether you're crafting a campaign, launching a new product, or simply looking to elevate your organization, Tony will explain the importance behind design thinking for innovation. Don't forget! We're proud to partner with 10/31 Consortium for their Halloween Costume & Candy Drive. We will be collecting new and gently used costumes and bags of candy at this luncheon and the iScream Social. Can't make it? No problem, scan the QR code to donate and we'll buy the costume or sweets for you!

Get insight into how your American Advertising Awards entries are judged, and learn tips on how to make your entries stand out amongst the crowd in the era of virtual judging. See what entries stood out to Jamal during judging and why. BONUS! Our 2024 American Advertising Awards theme will be announced at this luncheon! Stick around afterwards for an Animation Workshop with Jamal! Details and RSVP here. Don't forget to bring a donation for our Food Drive! Join us in our mission to nourish our community this November. We're collecting non-perishable food items for the Greater Baton Rouge Food Bank. Every can or box you donate helps someone in need. Let's make a difference together! Please bring your donations to the November luncheon or donate to our PayPal today.

The average American is exposed to 4,000-10,000 ads per day. It’s unlikely we remember even a small percentage of them. Even fewer will speak to you or make an unignorable impression that you will act upon. Michelle will share the power of human insights in creating unignorable advertising. You’ll learn how to develop a compelling insight, and why it’s so vital to creativity that has an effect in the marketplace. Don't forget to bring a donation for our Toy Drive! This holiday, we're teaming up with the Nubian Kruzers Motorcycle Club for a special children's toy drive! Join us in spreading cheer by donating new, unwrapped toys—action figures, dolls, playsets, toy cards, and outdoor toys. Bring your contribution to our upcoming speaker's luncheon and let's make this season magical for kids in […]

Explore the transformative role of AI in marketing, whether you are at the onset of your career or steering a seasoned team. We will dive into the practical applications of AI, showcasing generative AI use cases and the efficiencies brought by AI-assisted workflows. A key focus is on AI's personalization and contextualization capabilities, demonstrating how they can be leveraged to create deeply resonant consumer experiences. Finally, we look ahead to the future of AI in marketing, discussing emerging trends and their potential to revolutionize the field further. This presentation is designed to inform and inspire attendees from varied backgrounds to integrate AI into their marketing strategies, equipping them with cutting-edge knowledge and tools to excel in this dynamic landscape.