Eddy Herty shares how following his heart shaped his design journey - from Katrina's impact to bold career shifts and discovering a love for OOH. For Eddy, design is more than briefs–it's connection, therapy, and meaning. Sponsored by Media Furrate – Turnkey Video Firm
Join us at AAF-BR's annual Kick-off Social event at The Radio Bar on Government Street to toast in a brand new year of American Advertising Federation! This event is open to current and prospective members of AAF-BR. Whether you're a seasoned professional or a curious recent grad, be a part of an evening of valuable connections and shared laughter. Bring a potential member and introduce them. Grab a friend and a drink, we can't wait to see you there!
Lost in Translation: Rethinking Native Phrases and Representation
From casual phrases like “spirit animal” to sports mascots, Native American culture is often misrepresented in language and imagery. Join Eva Foussat, an enrolled member of the San Luis Rey Band of Luiseño Indians, as she explores the origins of many expressions and depictions that you may see and hear every day—highlighting who gets it right and who has a little more research to do. WORKSHOP TO FOLLOW - 1:00-1:30 PM
Behind the Scorecard: What Wins an ADDY?
Get spooky with us for the iScream social! Thursday, October 16th, grab a drink at Brick Yard South and then head across the street for VIP group access to the 13th Gate haunted house. Member tickets are just $35 and guests are $45. We can't wait to have a screamin' good time! Halloween Candy & Costume Drive Participate in this spooktacular partnership! We’re thrilled to join forces with @1031consortium for an epic cause. We’ll be collecting donations of new and gently used costumes, as well as bags of candy at the iScream Social. Go to FreeCostumes.com for more information. Let’s make this Halloween unforgettable for everyone!
Join us at Rally Cap Brewery for the annual AAF Media Auction: Bids & Brews, an evening where great conversations, craft beer, and creative opportunities come together. Enjoy a cold pint while bidding on a wide range of media offerings, from traditional placements like TV, radio spots, outdoor, and photography, to non-traditional media packages that offer something for every team and company. Whether you're looking to elevate a campaign or simply unwind with fellow creatives, this event is where business meets pleasure in the best way possible. Mark your calendar: October 30th at 4:30 PM. Come for the media, stay for the community and leave with something worth toasting. 1 Free Drink ticket provided at the door for attendees. VIEW THE BID BOOK: CHECK OUT THE GREAT DEALS HERE!
Join us for a unique luncheon featuring Matt Dawson, founder of Crop, a grassroots creative conference based in Austin that brings together creatives from across the country. Matt will be joined by former AAF-BR President Jonathan Palmisano for an engaging roundtable discussion — with participation from you. Together, they will explore themes of creativity, entrepreneurship, and the power of building meaningful communities. Don’t miss this special opportunity to learn, contribute, and connect with fellow members over lunch. Matt Dawson: Designer, Illustrator + Founder, Crop Cons Matt Dawson is an Austin-based Creative Director and designer known for bold, polished work across branding, illustration, and typography. He's collaborated with clients like Jeep, Major LeagueBaseball, Pearl Jam, Phish, Toyota, and Disney, bringing a sharp eye and strong visual voice to every project. Over the past […]
“Holiday Branding that Endures: Coca-Cola’s 90+ Years of Christmas Magic” Sarah Gillis (Director, Shopper Marketing & Digital Strategy) & Javier Presas (Manager, Media and Promotions) Coca-Cola A look at how Coca-Cola built one of the longest-running, most emotionally resonant holiday campaigns in advertising history—and what marketers can learn from it today. NOTICE: Our speaker luncheon is on THURSDAY, DECEMBER 4 (a change from usually a Friday)
Join us to celebrate festive fun. Socialize with fellow AdFed friends and fans and invite a potential member to meet our group. Thursday, December 11 5:30 - 7:00 PM Bayes Oyster Bar 315 North Blvd. Fireball tastings, giveaways, lite bites, and signature cocktails available for purchase. Accepting donations for our toy drive. The American Advertising Federation of Baton Rouge is partnering with the Nubian Kruzers Motorcycle Club for a Christmas toy drive. Bring any new, unwrapped, unopened toys that are suitable for children. Or please consider donating to PayPal if you don’t feel like shopping in person! Any small amount helps families that can’t afford to buy toys on their own. Your donation is deeply appreciated and will help make a child’s holiday a little brighter.
"How I Built a Motorcycle Rally as a Creative (Bike Fest's Story & Brand Journey)" G Williams CEO + Founder, Grova Creative Tallahassee Bike Fest (Tally Bike Fest) was built from a creative vision to break away from the typical rally experience. Tired of the same old events, G Williams set out to create something fresh, inclusive, and family-friendly, where brand cohesiveness took center stage in every detail. Unlike many rallies that lack brand control, Tally Bike Fest was intentionally designed with a unified look, feel, and message that carried through every touchpoint. Designed to celebrate the wider community, Tally Bike Fest embraced Tallahassee’s unique landscape and culture. With no local competitors, it quickly stood out as a modern, vibrant, and community-driven alternative, and quickly rose to over 4,000 riders. From the […]
"Brand to Shelf: Leveraging Creativity to Drive Sales" Tyler Murray Chief Enterprise Solutions Officer, North America, VML In today's competitive landscape, how do you ensure your brand's story translates into commercial success? VML's Chief Enterprise Solutions Officer, Tyler Murray, will lead this session, unpacking the strategy required to bridge this gap. Featuring an exclusive deep dive into SC Johnson's Cannes Lions-winning 'Preserved Promos' Ziploc campaign, you'll discover the secrets behind its success – from the initial creative concept to its profound impact on the bottom line. Learn how to fundamentally shift consumer behavior and boost product off the shelves. You'll leave with a proven framework for transforming ideas into results, harnessing the art and science behind effective campaigns.
